Erik C. Nelson, Arctic Cat, Vice President and General Manager, Snowmobile Division and International Sales (Photo: Business Wire) Erik C. Nelson, Arctic Cat, Vice President and General Manager, Snowmobile Division and International Sales (Photo: Business Wire) Patricia L. Jones, Arctic Cat, Chief Human Resources Officer (Photo: Business Wire) MINNEAPOLIS--(BUSINESS WIRE)--Arctic Cat Inc. (NASDAQ: ACAT) today announced that Erik C. Nelson is being promoted to vice president and general manager of the snowmobile division and international sales, effective April 1, 2016. also announced that Patricia L. Jones has joined as chief human resources officer, effective immediately. Nelson succeeds Brad Darling and Jones succeeds Willliam Nee, both of whom are pursuing other “We are pleased to welcome Erik and Patty to these important roles, as we continue to build an exciting, innovative and results-driven culture to achieve our growth goals,” said Christopher Metz, Arctic Cat’s

president and chief executive officer. “I also want to thank Brad Darling and Bill Nee for their many years of leadership at Arctic Cat and significant contributions to helping us reposition the company for Nelson joined Arctic Cat in 2013 as director of international sales, where he was responsible for leading the company’s sales and market development efforts outside of the US and Canada. Arctic Cat, Nelson served as vice president of sales and marketing forIn that position, he led global sales, marketing, service operations, and a network of 53 independent dealers in 28He is a graduate of the University of Wisconsin at Eau Claire. Metz stated: “Erik has demonstrated exceptional leadership of our international business in a challenging macroeconomic environment. Erik’s innovative thinking, strong brand and marketing skillset, and passion for the power sports industry will help fuel snowmobile market In her new role as Arctic Cat’s chief human resources officer, Jones

brings nearly 30 years of senior executive experience at Minnesota-based companies across multiple disciplines, including human resources, law, corporate governance, operations, process improvement and communications. “Patty brings a strong combination of legal and human resources“She has a proven track record of success in leading organizational development and transformation forHer passion for building talented teams that deliver results fits well with our aggressive growth goals.”House For Sale Boston Road Ardclough Most recently, Jones was senior vice president of administration forT-Shirts Padi Lifetouch, Inc., the largest employee-owned photography companyPedigree Yorkshire Terrier Pups For Sale

operating in the U.S. and Canada, where she led human resources, strategic planning and process improvement. Before that, Jones was executive vice president and chief administrative officer (CAO) for Allina Hospitals & Clinics, a multi-billion dollar health system. previous experience also includes serving as CAO and general counsel for NYSE-listed H.B. Fuller Company, a $2 billion global manufacturer, and as senior vice president of administration and general counsel for theJones began her career with the former Northwest Airlines, now Delta Airlines, where she advanced through increasingly responsible labor relations and legal roles to become vice president of Jones earned a bachelor’s degree from the University of Minnesota and a J.D. degree from the William Mitchell College of Law. She has served on the board of directors of the Royal Neighbors of America insurance About Arctic CatThe Arctic Cat brand is among the most widely recognized and respected in the

The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. stock is traded on the NASDAQ Global Select Market under the tickerMore information about Arctic Cat and its products isIncludes photos of Minnesota Governor Orville Freeman at groundbreaking for Highway Building in 1956.Patrick R. Fallon, a co-founder of the Minneapolis-based advertising agency that made its name with imaginative campaigns for media companies and luxury carmakers like BMW and Porsche, died on Friday in Robbinsdale, Minn. He was 70.The cause was a hemorrhagic stroke, his son Kevin said.Mr. Fallon started the agency, originally Fallon McElligott Rice, with four partners in 1981, and was its president and chairman.The partners favored the kind of creative campaigns that could make traditional clients uneasy.

The firm entered some of its boldest work in advertising competitions, reasoning that the attention could put advertisers at ease.Mr. Fallon had a motto: “If you can’t outspend them, you can certainly outthink them.”That approach attracted early clients like The Wall Street Journal, Federal Express and Armour Frozen Foods, a strong roster for a firm far from Madison Avenue.“Clients who never would have thought of going to an agency outside of Manhattan would happily get on a plane and come to Minneapolis,” said Mark Goldstein, who was Fallon’s chief marketing officer and now heads Eleven, a consulting group. The agency had a knack for reviving brands that had lost their way, Mr. Goldstein said.BMW, for instance, had suffered sagging sales before Fallon created a series of short films for the Internet featuring celebrities like Madonna, Mickey Rourke and Clive Owen. Sales soon went up.Porsche, too, faced tougher competition, so the agency came up with a print campaign reminding consumers of Porsche’s legacy as a maker of sporty, well-engineered, highly coveted cars for those who could afford one.

“Honestly now, did you spend your youth dreaming about someday owning a Nissan or a Mitsubishi?” one ad said.The agency also created a popular campaign for Rolling Stone, which wanted to shake its image as an underground magazine for young people without much money to spend. In ads that toyed with that image while trumpeting a more affluent, mainstream readership, it paired contrasting photographs, one labeled “perception,” the other “reality:” a political protest picket sign and a tennis racket, for example, or a multicolored Volkswagen bus and a sleek new Mustang.Mr. Fallon worked on the business side, but colleagues said he had a keen eye for a good ad and was willing to challenge the views of clients.“He would fight valiantly for ideas that he believed would help their businesses,” Mr. Goldstein said. That instinct led to one of the firm’s most widely hailed ads: a funny Super Bowl commercial in 2000 for Electronic Data Systems known as “Cat Herders.”

Mr. Fallon reviewed several pitches, but he knew immediately that “Cat Herders” was the one, Mr. Goldstein recalled.In the ad, which lasts a minute, grizzled cowboys are interviewed out on the range talking about the difficulties and satisfactions of bringing in a herd of scampering cats. (“In a sense, this is what we do,” a superimposed message for EDS reads. “We bring together information, ideas and technologies and make them go where you want them to go.”)“He was a business guy who had the best creative thumb of any business guy that I ever worked with,” Mr. Goldstein said of Mr. Fallon. “He could instantly tell what was the best idea.”In 2000, the firm was renamed Fallon Worldwide and sold to the Publicis Groupe. Among the firm’s current clients are H&R Block, Arby’s and Loctite, maker of glues and sealants. Patrick Robert Fallon was born on Sept. 7, 1945, in Columbus, Ohio, to Jerome and Katherine Fallon.The family moved to Minneapolis when Mr. Fallon was a toddler, and he stayed there for most of his professional life.