Top Fast Moving Consumer Goods Companies In The Philippines

Written I'm not sure about best, but the most original among the best are probably the artisanal ice cream makers. /...Written Metro Manila has seen a craze for gelato (Italian style icecream) rising in the last few years. Gelatissimo (Greenbelt 5 & SM Mega Mall) is by far the best gelato ice cream parlor I have come across. The other quirky ice cream place is The Iscreamist (a take on the London-based The Icecreamists) near UP Diliman, that makes liquid nitrogen ice cream. Worth going for the theatrics!More ice cream places can be found here: Restaurants in Metro Manila matching 'ice cream'Written Baskin Robbins is my all time favorite, one scoop of “Chocolate Mousse Royal” with another of “Very Berry Strawberry” in a cup is a perfect combination recommended for all circumstances!There are several Baskin Robbins outlets throughout Manila but there is one at Alaya’s Terraces in QC’s north Fairview area. Expensive but nothing comes close. (not a paid advertisement, just a great fan).

There is another great ice cream franchise called Swensen’s but I haven’t personally seen it around. According to a websearch, there are apparently 3 outlets in Manila: MoA, Eastwood and at SM North. If you find it, you must try the “Choco Orange Swiss”, it was divine!Written Written Perhaps Milkcow in Eastwood City. Never tried it yet but it looks delicious.Or you could try the local brands like BTIC, Selecta, Magnolia, Arce Dairy or Nestlé.
Cat Litter Tray Dog ProofThey’ve a wide range of flavours — from familiar ones like cookies and cream to local flavours like ube (purple yam), atis (sugar apple) or buko sherbet (young coconut).…or even street ice-cream.
Custom Fit Tactical Seat CoversSome vendors ply around the streets with their colourful carts and sell something we know as dirty ice cream.
1 Watt 4.5 Volt Light Bulb

Don’t worry, it’s not dirty at all!FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP).

Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches, soaps etc. Some of the merits of FMCG industry, which made this industry as a potential one are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Some of the well known FMCG companies are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. FMCG industry creates a wide range of job opportunities. This industry is a stable, diverse, challenging and high profile industry providing a wide range of job categories like sales, supply chain, finance, marketing, operations, purchasing, human resources, product development, general management.

What do companies need to know about the changing dynamics of the global consumer market? And how can they use that information to ring up profits? Using McKinsey's Cityscope database and other research, we take a crack at answering those questions. What do consumer-goods companies need to know about the changing dynamics of the global market? Using McKinsey's Cityscope database, as well as other researc (both proprietary and outside), we take a crack at answering that question. Today some 5 billion people live in 37 countries where nominal GDP per capita is in most cases less than $1,000 a year. Despite representing roughly 70 percent of the world’s population, these emerging-market consumers account for only 35 percent of the world’s GDP. by 2020 the collective GDP of the emerging markets will overtake that of the developed economies for the first time. And over the next 10 years, consumer spending in emerging markets is expected to grow three times faster than consumer spending in developed nations, reaching a total of $6 trillion by 2020.

Fast-growing cities will account for the lion’s share of growth in emerging-market consumer spending. For example, sales in hair-care products in São Paulo are expected to grow by approximately $1 billion over the next decade, double the $0.5 billion growth in hair-care sales expected from the whole of France (Exhibit 1). Growth is a critical source of shareholder value for consumer goods companies. Today, one-third of the combined market value of global consumer goods players is linked to growth. Dynamic emerging markets therefore deserve particular attention from global players, although few are extensively active in these arenas yet: only 30 percent of the top 15 fast moving consumer goods (FMCG) companies’ revenues came from emerging markets in 2009. Decision makers in FMCG multinationals must understand and address changing patterns of growth in consumer goods consumption, in both geography and category. But deciding how best to allocate resources among a large number of rapidly growing potential consumer goods markets is difficult.

Sound decisions depend on understanding which areas will offer the highest prospective returns in particular categories and when. Focusing simply on the BRIC countries—Brazil, Russia, India, and China—cannot be the right answer for all categories. Even when it is, which BRIC cities will be the most important? We have developed the Global Growth Compass to help decision makers at multinational companies analyze the proliferating opportunities in emerging markets quickly and rigorously. This tool combines historical data on category growth, macroeconomic indicators, statistical growth modeling, and knowledge of local markets to enable consumer goods companies to understand differences in market potential and choose investment strategies for particular geography and category combinations. The Global Growth Compass database covers 50 consumer categories, 60 countries (both emerging and developed), and more than 2,000 cities around the world. The countries represented in the database together account for 96 percent of 2010 global GDP.